Legal Marketing Consultant
Milwaukee - Waukesha - Racine - Kenosha and Lake Geneva Wisconsin and Northern IL

Forget online dating, blogging or even emails -- it's divorce court, car accidents, criminal matters, elder law and estate planning that are bringing Americans online today.

That's because almost three times as many U.S. adults today turn to the Internet to get advice and information about legal issues than they did six years ago (27% in 2006 versus 10% in 2000), according to a new survey conducted by Harris Interactive (R) (http://www.harrisinteractive.com).

Mom, Dad and friends are losing ground to the web as the top source for legal advice.

Other than family and friends (31%), the Internet is now the single biggest source for legal information, outpacing books and newspaper/magazine articles, which came in at just 12%. In fact, the percentage of consumers who rely on the Internet for legal counsel has nearly tripled in recent years (10% in 2000 vs. 27% in 2006), while the percentage that rely on friends and family has declined by about a third (49% in 2000 vs. 31% in 2006).

"Traditional sources of legal advice, such as friends and family, are on the decline today as consumers increasingly turn to widely-available online resources to become better informed about their legal rights and responsibilities. The challenges are knowing what information is trustworthy."

"Consumers need to look to reputable Web sites and investigate the source of legal information they find online before they rely on it." "People have unprecedented access to legal information that had once been only the purview of legal professionals -- everything from a checklist for preparing for a divorce to access to lawyers' credentials -- in a way that was never possible before."

Two out of three U.S. adults today have used a lawyer at least once in their lives, about the same percent as in 2000 (65% in 2006 vs. 68% in 2000). As was the case six years ago, the single biggest reason lawyers are hired today is to handle estate planning, like creating wills. Forty-six percent of those U.S. adults who have hired a lawyer say that is what drove them there, a similar percent as in 2000 (51%).

When people in Milwaukee and Waukesha Wisconsin, and the surrounding communities need a lawyer, how do they find one? How do they find an attorney in southeastern Wisconsin who can solve their legal problem? How do they determine who the right lawyer for their particular issue might be?

• A potential client may ask friends, family, and business associates to recommend a lawyer. Their search will be limited by their family and friends' experiences.
• A potential client may look through the yellow pages or notice a television commercial. They may find more attorneys this way, but they will not know much about them and may not feel they have enough information to make an informed decision.
• Increasingly, potential clients turn to the Internet in the search for a lawyer. Even those who got a law firm's name from a friend or the yellow pages will often check the law firm's Internet site to find out more.

Contact FindLaw's Milwaukee & Waukesha Wisconsin legal marketing consultant John Lamberto for a consultation
(414) 467-4965

John Lamberto knows how to make the Internet work for law firms like yours. John not only has many years of legal marketing experience but also highly knowledgable articles in how search engines work. John has an entire FindLaw team of Internet Marketing experts at his disposal and he will put together the right resources required to build, update, and maintain the best web presence for your law firm. He can help you:

• Build a custom web site that represents your firm
• Optimize your web site so that it can be found by major search engines
• Design a web site that is easy to navigate and gives potential clients an immediate vision of your law firm
• Write custom marketing content that helps potential clients make the decision to call you
• Track the results of your web site

How do you build and maintain an effective web presence that potential clients, attorneys and client referrals in Milwaukee, Waukesha, Racine or northern Illinois can find on the search engines easily? How can you build your practice with qualified leads from the clients you most want to reach? Start with a consultation with John Lamberto, FindLaw's legal marketing consultant for the Milwaukee, Waukesha, Racine & Kenosha metro area, as well as northern Illinois.

John Lamberto works with law firms throughout the Milwaukee/Waukesha/Racine and Lake Geneva area including the cities of Brookfield, New Berlin, Delafield and Kenosha to name but a few. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, search engine optimized Internet web presence.